STUDENT ATHLETE NIL MANAGEMENT
At Southern University, our athletes are more than just competitors—they're ambassadors of tradition, excellence, and pride. They inspire our community with their talent, leadership, and relentless commitment to success both on and off the field. That’s why The Bluff Collective is more than a funding initiative—it’s a movement to empower our student-athletes and strengthen the Jaguar legacy.
EMPOWERING OUR ATHLETES
The Bluff Collective provides student-athletes with opportunities to earn compensation for their name, image, and likeness—through partnerships, endorsements, social media, appearances, and more. This support gives them the financial freedom to focus on academics, training, and personal development without the burden of financial stress.
LEVELING THE
PLAYING FIELD
NIL support helps level the playing field with larger programs by giving Southern athletes the
resources they need to thrive. It shows that our community stands behind them—not just in the
stands, but in real, tangible ways that impact their lives and future careers.
BUILDING FOR
THE FUTURE
By investing in our athletes through NIL, we’re also investing in the long-term success of Southern’s athletic programs. Competitive NIL opportunities attract top talent, boost recruitment, and raise the profile of our university on a national stage.
A LEGACY OF SUPPORT
Southern University has always been about family, tradition, and lifting each other up. The Bluff Collective continues that legacy—one that celebrates our athletes, supports their goals, and unites the Jaguar Nation like never before.
WHAT IS THE BLUFF?
Helping to elevate Jaguar Dynasties one player at a time.
WE ARE THE OFFICIAL NIL COLLECTIVE OF SOUTHERN UNIVERSITY
The Bluff Collective is the official initiative dedicated to supporting and advancing the success of Southern University student-athletes through Name, Image, and Likeness (NIL) opportunities.
We are committed to ensuring that our athletes are recognized and rewarded for the hard work, leadership, and visibility they bring to our university and the larger Jaguar Nation.
Our collective creates pathways for student-athletes to engage in sponsorships, brand partnerships, community events, appearances, and digital content—all while maintaining their academic and athletic
commitments.
SUPPORT THE BLUFF TODAY
INVEST IN OUR ATHLETES. CHAMPION THE JAGUAR LEGACY
Every dollar you give directly supports the student-athletes who represent the heart and soul of Southern University. Through your contribution to The Bluff Collective, you’re not just making a donation—you’re making a difference.
Our athletes train tirelessly, compete fiercely, and carry the legacy of Jaguar Nation with pride.
With your support, we can provide the resources they need to thrive in today’s NIL era ---- through partnerships, brand deals, mentorship, and more.
